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Research papers

Data mining and market research

This article deals with the complementarity between market research and data mining disciplines that we consider to be distinct but interdependent with respect to the kinds of objectives and goals addressed the types of results obtained and the use...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Elisabeth Martine-Cosnefroy
Company: IFOP
September 1, 1998
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Citation

Martine-Cosnefroy, E. (1998a, September 01). Data mining and market research . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/data-mining-and-market-research-